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This October 27, 2025 report delivers a comprehensive evaluation of Fulton Financial Corporation (FULT), covering its business and moat, financial statements, past performance, future growth, and an assessment of its fair value. Our analysis places FULT in a competitive context, benchmarking it against peers like M&T Bank Corporation (MTB), Huntington Bancshares Incorporated (HBAN), and KeyCorp (KEY). All findings are synthesized through the enduring investment philosophies of Warren Buffett and Charlie Munger to provide actionable takeaways.

Fulton Financial Corporation (FULT)

Mixed. Fulton Financial presents a mixed outlook, balancing its stability with significant challenges. The bank’s core profitability is under pressure as rising funding costs squeeze income from loans. Its heavy reliance on traditional lending and concentration in commercial real estate are key weaknesses. On the positive side, Fulton offers a strong dividend yield of around 4.00% and appears fairly valued. However, earnings per share have been declining, and profitability consistently lags behind stronger peers. Future growth appears limited due to intense competition and a focus on a slow-growing regional economy.

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Summary Analysis

Business & Moat Analysis

2/5

Fulton Financial Corporation operates as a classic community-focused regional bank, with its business model centered on gathering deposits from local communities and using those funds to provide loans to individuals and businesses. Headquartered in Lancaster, Pennsylvania, its core operations span several Mid-Atlantic states, including Pennsylvania, Maryland, Delaware, New Jersey, and Virginia. The company's primary revenue driver is net interest income, which is the difference between the interest it earns on loans and the interest it pays on deposits. Fulton’s main services can be segmented into four key areas: Commercial Banking, Consumer Banking, Wealth Management, and Deposit and Treasury services. Together, these form a comprehensive but traditional suite of offerings designed to serve the lifecycle of financial needs for its local customer base, from a family's first mortgage to a small business's line of credit and a retiree's investment portfolio.

The largest and most critical part of Fulton's business is Commercial Banking, which generates the majority of its loan portfolio and related interest income. This segment provides a range of credit products, including commercial real estate (CRE) loans (both investor and owner-occupied), commercial and industrial (C&I) loans for working capital and equipment financing, and construction loans. Commercial loans (CRE, C&I, and construction) make up over 60% of Fulton’s total loan book. The market for small-to-midsize business lending in the Mid-Atlantic is intensely competitive and fragmented, with a total addressable market in the hundreds of billions. This market is growing at a low single-digit CAGR, closely tied to regional economic growth. Profit margins are sensitive to credit quality and interest rate spreads. Fulton competes directly with a wide array of institutions, from super-regional banks like PNC and M&T Bank, which have a significant presence in the same footprint, to smaller community banks and credit unions. Its target customers are small and medium-sized enterprises (SMEs) with annual revenues typically between $1 million and $100 million. These customers are often sticky, as their banking relationships are deeply integrated into their daily operations through treasury services and credit lines. Fulton’s moat in this area is its local knowledge and relationship-based approach. Underwriters and loan officers have deep roots in the community, allowing for more nuanced credit decisions than a large national bank's algorithm might permit. However, this moat is narrow; it is not based on scale or a unique product, making it vulnerable to aggressive pricing from larger competitors and economic downturns concentrated in its specific geographic footprint.

Consumer Banking is another significant pillar of Fulton's operations, primarily focused on residential mortgages and, to a lesser extent, home equity loans and other consumer credit. Residential mortgages account for over 20% of the bank's loan portfolio. The U.S. residential mortgage market is colossal, valued in the trillions, though Fulton's share is confined to its regional operating area. The market's growth is heavily influenced by interest rates, housing inventory, and local economic health. Competition is fierce, coming from national mortgage originators like Rocket Mortgage, large banks with massive marketing budgets, and local credit unions offering competitive rates. Fulton's target consumers are individuals and families within its branch footprint seeking to purchase or refinance a home. The stickiness of a mortgage customer is inherently high due to significant switching costs, and Fulton leverages this by cross-selling other products like checking accounts and wealth services. The competitive advantage here is, again, localized service. Customers may prefer working with a local loan officer they can meet in person, which fosters trust. However, this advantage is being eroded by the convenience and competitive pricing of online lenders. Fulton's ability to compete relies on its reputation and its ability to integrate the mortgage process with a broader banking relationship, a modest but not insurmountable barrier for competitors.

Fulton's Wealth Management division, operating under Fulton Financial Advisors and Fulton Private Bank, provides a critical source of noninterest (fee) income. This service offers investment management, trust, and brokerage services and contributes around 25-30% of the bank's total noninterest income, or roughly 5% of total revenue. The wealth management market in Fulton's operating region is substantial and growing with the demographic shift of wealth transfer. It is a high-margin business, but competition is intense from global players like Morgan Stanley and Bank of America (Merrill), as well as independent Registered Investment Advisors (RIAs). Fulton’s target customers are high-net-worth and mass-affluent individuals and families who often already have a banking or lending relationship with the company. This is a very sticky product line; trust and personal relationships are paramount, and clients rarely switch advisors without a significant service failure. The competitive moat here is built on this trust and the convenience of integrating wealth services with daily banking. Fulton's established brand in its communities provides a foundation of credibility. However, it lacks the scale, technology platforms, and product breadth of its larger competitors, which could limit its ability to attract and retain ultra-high-net-worth clients who demand more sophisticated solutions. Its advantage is strongest with clients who prioritize a local, personal touch over the vast resources of a global institution.

Finally, the foundation of the entire banking model is Deposit and Treasury Services. While not a direct revenue line in the same way as loans, gathering low-cost, stable deposits is what enables the bank's lending activities. This service includes offering checking and savings accounts, money market accounts, and certificates of deposit (CDs) to both individuals and businesses. For commercial clients, Fulton also provides treasury management services like cash management, payroll, and fraud prevention, which generate fee income. The U.S. deposit market is the largest in the world, and competition for these funds has heightened significantly as interest rates have risen. Fulton competes with every financial institution, from the largest national banks to online-only banks offering high-yield savings accounts and local credit unions. The customer base is broad, spanning every individual and business in its geographic footprint. Stickiness varies; while retail customers might switch for a better savings rate, business operating accounts with integrated treasury services are extremely sticky due to high switching costs. Fulton’s primary moat for gathering deposits is its physical branch network. The convenience of a local branch remains a key factor for many small businesses and older demographics, creating a durable, though not insurmountable, competitive advantage. This network provides Fulton with a core deposit base that is generally less flighty than wholesale funding, which is a key strength of its business model.

In conclusion, Fulton Financial’s business model is a durable, traditional one that has served it well for decades. Its competitive moat is narrow and geographically constrained, built almost entirely on the strength of its local relationships and physical presence in the Mid-Atlantic. This community-centric approach fosters a loyal customer base and a relatively stable, low-cost deposit franchise, which is the company's most significant asset. It has successfully created a sticky ecosystem for its small business and retail customers, who value the high-touch service and local decision-making that larger, more impersonal institutions often lack.

However, this model also presents clear vulnerabilities. The company's heavy reliance on net interest income makes it highly susceptible to margin compression in a challenging interest rate environment. Its fee income streams, while valuable, are not as developed or diversified as those of larger regional peers, offering less of a buffer during economic downturns. The moat, being relationship-based, is not scalable and faces constant erosion from digital-first competitors and larger banks with superior technology and marketing budgets. The resilience of Fulton's business model over the long term will depend on its ability to defend its local market share and deepen existing relationships while cautiously investing in technology to meet evolving customer expectations without losing the personal touch that defines its brand.

Financial Statement Analysis

3/5

A review of Fulton Financial Corporation's recent performance reveals a company navigating a challenging interest rate environment with a mix of strengths and weaknesses. On the positive side, the bank exhibits strong operational discipline. Its efficiency ratio has remained consistently below the 60% benchmark, recently at 58.6%, indicating effective cost management. Profitability metrics like Return on Assets (1.26%) and Return on Equity (11.92%) in the latest quarter are solid and generally above the industry standard of 1% and 10% respectively. The bank is also well-reserved against potential credit issues, with its allowance for loan losses at a healthy 1.56% of gross loans.

However, there are notable red flags on the balance sheet and income statement. The core engine of bank profitability, net interest income, has seen its growth slow dramatically from 12.4% annually to just 2.4% year-over-year in the most recent quarter. This suggests that the cost of funding, primarily deposits, is catching up to the yields earned on loans and investments, squeezing profit margins. This pressure is compounded by the bank's sensitivity to interest rates. A significant negative comprehensiveIncomeAndOther balance of -$271.67M indicates substantial unrealized losses on its securities portfolio, which has eroded its tangible book value and reduced financial flexibility.

From a capital and liquidity standpoint, Fulton appears stable but not exceptional. Its loan-to-deposit ratio of 89.9% is well-managed and provides a good liquidity cushion. However, its tangible common equity to total assets ratio of 8.1% is adequate but offers only an average buffer against potential losses. The bank's debt-to-equity ratio has improved to 0.43 recently, suggesting reduced leverage. Overall, Fulton's financial foundation appears stable enough for normal operations, but its vulnerability to margin compression and interest rate movements presents a risk for investors seeking predictable earnings growth.

Past Performance

2/5

This analysis of Fulton Financial Corporation's past performance covers the fiscal years 2020 through 2024. Over this period, the bank's record reveals a company that has successfully grown its balance sheet but has struggled to translate that growth into consistent, profitable earnings. While top-line revenue has trended upward, driven by loan growth and expanding net interest income, the bottom-line performance has been much less impressive, creating a questionable track record for management execution.

From a growth and profitability standpoint, Fulton's performance has been inconsistent. After a strong rebound in 2021 where earnings per share (EPS) grew 50% to $1.63 from a low base in 2020, EPS has since stagnated and declined, falling to $1.59 by fiscal 2024. This resulted in a negative 3-year EPS compound annual growth rate (CAGR) of -0.8%. Similarly, the bank's profitability, measured by Return on Equity (ROE), has hovered around 10%, a figure that is significantly lower than the 12-15% returns generated by higher-quality regional bank peers like M&T Bank or Huntington Bancshares. Furthermore, the bank's efficiency ratio, which measures costs as a percentage of revenue, worsened to 65.7% in 2024, highlighting a persistent struggle with cost discipline.

The company's balance sheet has expanded steadily, with a 3-year loan CAGR of 9.5% and a deposit CAGR of 6.6% from FY2021 to FY2024. This growth is a positive sign of market activity, but it has come with a rising loan-to-deposit ratio, which peaked near 100% in 2023, suggesting the bank's lending has at times outpaced its core funding growth, a potential liquidity risk. On the capital return front, Fulton has been a reliable dividend payer, consistently increasing its payout. However, these returns have been accompanied by an increase in shares outstanding over the five-year period, diluting existing shareholders' ownership, which contrasts with peers who often reduce their share count through buybacks.

In conclusion, Fulton Financial's historical record does not inspire strong confidence in its ability to execute consistently and generate competitive returns. While the bank has grown and reliably returned capital via dividends, its inability to control costs, deliver consistent EPS growth, and achieve peer-level profitability are significant red flags. The past five years show a bank that has been running hard to stay in place, without the operational excellence seen at stronger regional competitors.

Future Growth

1/5

The regional banking industry is navigating a period of significant change that will shape its future over the next 3-5 years. The primary shift is an accelerated move towards digitalization, as customers increasingly expect seamless online and mobile banking experiences for everything from deposits to loan applications. This trend forces regional banks like Fulton to make substantial technology investments to keep pace with larger national players and fintech competitors. Secondly, the industry is bracing for continued consolidation. The high costs of technology, compliance, and marketing create significant scale advantages, making it difficult for smaller banks to compete effectively. This pressure is expected to drive more M&A activity as banks seek to spread costs over a larger asset base. Finally, the interest rate environment has permanently altered the competitive landscape for deposits. The era of near-zero interest rates is over, and the fight for low-cost funding is now a central strategic battleground, putting sustained pressure on net interest margins (NIMs), the core profit engine for most community banks. Catalysts for demand in the next 3-5 years include a potential easing of interest rates, which would reinvigorate the mortgage market and lower borrowing costs for businesses, as well as targeted government spending on infrastructure within Fulton's Mid-Atlantic footprint. The U.S. regional banking market is mature, with forecasted asset growth in the low single-digits, around 2-4% annually, closely mirroring nominal GDP growth. Digital banking adoption is already high and is expected to become nearly universal, with over 75% of banking customers using mobile apps as their primary interaction channel. Competitive intensity will remain high, not from new bank charters, which are rare due to high regulatory barriers, but from existing large banks, non-bank lenders, and fintechs chipping away at profitable niches. For Fulton, this means its future growth depends less on market expansion and more on its ability to defend its existing customer base and gain market share through superior service and targeted digital improvements.

The outlook for Fulton’s primary product, Commercial Banking (including Commercial Real Estate and Commercial & Industrial loans), is one of cautious, low-single-digit growth. Currently, consumption is constrained by high interest rates, which have increased the cost of borrowing for businesses and made new development projects less economically viable. This has led to tighter underwriting standards across the industry. Over the next 3-5 years, growth will likely come from C&I lending to support business operations and expansion in a moderately growing economy. Lending to resilient CRE sectors like industrial and multi-family housing should also increase. Conversely, demand for loans related to speculative construction and office properties is expected to remain weak. We anticipate a shift in focus towards deepening relationships with existing small-to-medium-sized enterprise (SME) clients, where Fulton's local knowledge provides a competitive edge over larger, more impersonal lenders. The U.S. commercial lending market is a multi-trillion dollar industry, with growth pegged to GDP at around 3-4% annually. Fulton's commercial loan portfolio stands at approximately $16.3 billion. In this market, customers choose lenders based on a combination of relationship, loan terms, speed of execution, and integrated treasury services. Fulton is positioned to outperform when competing for local SMEs that value personalized service, but it will likely lose out on larger, price-sensitive deals to competitors like M&T Bank and PNC. The industry will continue to consolidate, driven by the need for scale. Key risks for Fulton are company-specific: 1) A regional economic downturn in its Mid-Atlantic footprint would directly curtail loan demand and increase credit losses (Medium probability). 2) Given that CRE represents ~36% of its loan book, continued stress in the office sector could lead to a material increase in non-performing assets (Medium probability). 3) Intense pricing competition from larger banks could compress margins on new loans, limiting profitability even if volumes grow (High probability).

Fulton's Consumer Banking segment, dominated by residential mortgages, faces a challenging path to growth. Current consumption is severely limited by high mortgage rates (hovering around 7%) and a persistent lack of housing inventory, which has created a significant affordability crisis for homebuyers. As a result, mortgage origination volumes are near multi-decade lows, and the highly profitable refinancing business is dormant. The primary catalyst for a change in consumption over the next 3-5 years would be a sustained decline in interest rates. A drop of 100-150 basis points could unlock significant pent-up demand. Growth is also possible in home equity lines of credit as homeowners with low-rate first mortgages tap their home equity for cash. However, overall mortgage origination activity will likely remain below peak levels. The U.S. mortgage origination market size could rebound from recent lows of ~$1.5 trillion to a more normalized ~$2.5 trillion if rates ease. Fulton’s residential loan portfolio is approximately $5.6 billion. Competition is exceptionally fierce, primarily from non-bank digital lenders like Rocket Mortgage and large national banks that compete aggressively on price and digital convenience. Customers in this space overwhelmingly choose based on interest rate, fees, and the speed of the online application process. Fulton's advantage lies with its existing banking customers and those who prefer a local, in-person loan officer, a segment that is shrinking. A key forward-looking risk is a 'higher-for-longer' interest rate scenario, which would keep mortgage volumes depressed and severely limit growth in this segment (High probability). Another risk is Fulton's potential inability to match the digital mortgage experience of its fintech competitors, causing it to lose share with younger demographics (Medium probability).

Wealth Management is a critical area for future fee income growth, but Fulton remains a small player in a competitive field. The current business provides a stable, high-margin source of noninterest income, with assets under management (AUM) growth tied to market performance and the ability to attract new client assets. Consumption is currently constrained by intense competition from global wirehouses, independent Registered Investment Advisors (RIAs), and low-cost robo-advisors. Over the next 3-5 years, Fulton's growth will depend on its ability to increase cross-selling of wealth services to its affluent and mass-affluent banking client base. Capturing a share of the massive intergenerational wealth transfer represents another significant opportunity. However, there is a risk of asset outflows to competitors with stronger brands, broader product platforms, or lower fees. The US wealth management market is vast, with tens of trillions in assets, and is expected to grow at 5-7% annually. Fulton's wealth business generated $13.2 million in fees in Q1 2024, which implies an estimated AUM of ~$6.6 billion. Customers choose wealth managers based on trust, the personal relationship with their advisor, investment performance, and fees. Fulton's strength is its ability to leverage existing banking relationships to build that initial trust. A primary future risk is a major equity market correction, which would directly reduce AUM and fee revenues; a 10% market decline could cause a similar drop in revenue (Medium probability). Another key risk is the war for talent; if Fulton cannot attract and retain skilled financial advisors, it could face significant AUM outflows as advisors take their clients with them to other firms (Medium probability).

Deposit and Treasury Services form the foundation of Fulton's balance sheet, and the future is defined by an ongoing battle for low-cost funding. Currently, the environment is characterized by intense competition for deposits, which has significantly driven up funding costs for all banks. Consumers and businesses are actively moving non-operational cash to higher-yielding alternatives like money market funds and online savings accounts. Over the next 3-5 years, the decline in noninterest-bearing deposits as a percentage of total funding is expected to continue, albeit at a slower pace. Growth in this area will come from attracting and retaining core business operating accounts by offering more sophisticated treasury management services, such as enhanced fraud protection and real-time payment capabilities. Total U.S. deposits exceed $17 trillion, but the key metric for Fulton is its funding mix. Its noninterest-bearing deposits have fallen to 22% of total deposits, while its overall cost of deposits has risen to 2.22%. Competition for deposits comes from every financial institution, with online banks being particularly aggressive on rate for consumers and large national banks offering superior technology for business treasury services. Fulton's branch network remains its key advantage for gathering sticky, local deposits. The most significant future risk is continued deposit cost pressure; if rates remain elevated, Fulton's NIM will remain compressed, directly impacting its primary earnings stream (High probability). Additionally, digital disruption from fintechs offering superior business banking platforms could lure away profitable SME clients, eroding Fulton's low-cost deposit base (Medium probability).

Looking ahead, Fulton Financial's strategic path will likely involve a critical decision regarding mergers and acquisitions. To effectively compete on technology and scale, Fulton may need to consider acquiring a smaller bank to deepen its presence in its core markets or, conversely, could become an attractive acquisition target for a larger regional bank seeking to expand into the Mid-Atlantic. This strategic uncertainty is a key factor for investors to watch. Furthermore, the bank's future profitability and growth hinge on its ability to execute a disciplined technology roadmap. It must invest enough in digital platforms to meet customer expectations and improve operational efficiency but cannot afford the massive tech budgets of its larger rivals. This balancing act—investing for the future without excessively burdening near-term earnings—will be a defining challenge for management over the next five years.

Fair Value

4/5

A comprehensive analysis suggests that Fulton Financial Corporation, with a stock price of $18.02 as of October 27, 2025, is trading within a range that aligns with its fundamental value. A price check against fair value estimates suggests the stock is fairly valued with limited immediate upside of approximately 2.7%, positioning it as a stable hold rather than an aggressive buy. This valuation is supported by multiple analytical approaches commonly used for financial institutions, each providing a slightly different perspective but converging on a similar conclusion.

The multiples-based approach is often the most reliable for banks. FULT's trailing P/E ratio of 9.43 and forward P/E of 9.01 are below the regional banking industry average of 10x-12x, suggesting a potential undervaluation. Applying a conservative 10x multiple to its trailing EPS implies a fair value of $19.10. Similarly, its Price-to-Book (P/B) ratio of 1.01 and Price-to-Tangible-Book-Value (P/TBV) of 1.25x are reasonable for a bank with its profitability profile. Triangulating these multiples points to a fair value range between $18.00 and $19.50.

The dividend yield approach provides another important anchor, especially for income-seeking investors. FULT offers a strong dividend yield of 4.00%, which is well-covered by earnings as indicated by a sustainable payout ratio of 37.67%. While a conservative dividend discount model yields a lower valuation, the current yield itself is significantly more attractive than the peer average of around 2.29%, providing a solid floor for the stock price. These standard valuation tools—P/E, P/B, and dividend analysis—collectively indicate that the company is fairly priced in the current market.

Future Risks

  • Fulton Financial faces significant pressure on its profitability from the uncertain interest rate environment, which makes it more expensive to hold customer deposits. The bank's large exposure to commercial real estate loans, especially in the struggling office sector, presents a notable risk if the economy weakens. Furthermore, intense competition from larger banks and fintech companies for deposits could continue to squeeze its margins. Investors should closely monitor Fulton's net interest margin and any signs of rising credit losses in its commercial loan portfolio.

Wisdom of Top Value Investors

Warren Buffett

Warren Buffett's investment thesis for banks centers on finding simple, understandable businesses with a durable moat, typically a low-cost deposit franchise, that produce consistent and high returns on equity without taking undue risks. While Fulton Financial's conservative balance sheet and well-capitalized position (CET1 ratio above 10%) would be appealing, its mediocre profitability would be a major deterrent for Buffett. The bank's Return on Average Equity (ROAE) of approximately 9.5% and an efficiency ratio around 65% fall short of the high-quality, efficient operators like M&T Bank or Commerce Bancshares that generate returns well into the double digits. Though Fulton trades at a seemingly cheap valuation, perhaps 1.2x tangible book value, Buffett would likely view this as a fair price for a fair business, not the wonderful business at a fair price that he seeks. For retail investors, the takeaway is that while FULT is a stable community bank, it lacks the superior economic engine that defines a true Buffett-style investment, and he would almost certainly avoid it. A fundamental improvement in profitability, bringing its ROAE consistently above 12%, would be required for him to reconsider.

Bill Ackman

Bill Ackman would likely view Fulton Financial as an uninteresting investment, as it fails to meet his criteria for a simple, predictable, and dominant business. His investment thesis for the banking sector would be to identify best-in-class operators with superior returns and efficiency, characteristics FULT lacks with its modest Return on Average Equity of ~9.5% and a high efficiency ratio of ~65%. The bank's lack of a strong national brand and its average financial performance would not appeal to him, and he would see no clear catalyst for a turnaround that he could influence. FULT's management primarily uses cash for dividends, which is appropriate for a mature, low-growth bank, but this capital return strategy doesn't compensate for the weak underlying profitability compared to peers. If forced to invest in the sector, Ackman would gravitate towards higher-quality franchises like Commerce Bancshares (CBSH), which boasts a 13-15% ROAE and ~40% fee income, or M&T Bank (MTB), with its superior scale and ~13.5% ROAE. For retail investors, the takeaway is that FULT is a mediocre performer in a competitive industry, and better options exist. Ackman would only reconsider if a new management team initiated a credible and aggressive operational restructuring.

Charlie Munger

Charlie Munger's investment thesis for banks is to find simple, predictable franchises that avoid stupidity by maintaining a conservative credit culture and earning high returns on equity over the long term. Fulton Financial would not appeal to him, primarily due to its mediocre profitability; its Return on Average Equity (ROAE) of approximately 9.5% is substantially lower than the 13-15% generated by high-quality peers like Commerce Bancshares. Furthermore, its efficiency ratio of ~65% signals a lack of scale or operational discipline, which Munger would view as a significant weakness. The primary risk is not a catastrophic failure but rather a future of persistent mediocrity, where the bank fails to compound shareholder value at an attractive rate. For retail investors, the key takeaway is that while the stock appears cheap, its underlying business performance does not meet the high-quality threshold Munger requires. If forced to choose the best banks in this space, Munger would favor Commerce Bancshares (CBSH) for its fortress balance sheet and high fee income, and M&T Bank (MTB) for its history of disciplined operations and superior ROAE of ~13.5%, as these businesses demonstrate the durable competitive advantages he seeks. Munger would only become interested in Fulton if a new management team demonstrated a credible plan to sustainably lift ROAE above 12% without taking on foolish risks.

Competition

Fulton Financial Corporation carves out its niche as a traditional community-focused bank, prioritizing relationship-based services in the Mid-Atlantic region. This approach has cultivated a stable, low-cost deposit franchise, which is a significant asset in a competitive banking landscape. The bank's lending practices are generally conservative, focusing on commercial real estate, small business, and residential mortgages within its familiar territories. This careful approach provides a degree of stability and predictable, albeit modest, earnings, which supports its reputation as a reliable dividend payer. However, this same conservatism can also be a constraint on its growth and overall financial performance.

When measured against a wider field of regional bank competitors, Fulton's performance metrics often fall short of the industry leaders. Key profitability indicators like Return on Average Assets (ROAA) and Return on Average Equity (ROAE) tend to be lower than those of more efficient or faster-growing peers. This suggests the bank is generating less profit from its asset base and shareholder capital. Furthermore, its heavy reliance on traditional net interest income makes it more vulnerable to interest rate fluctuations and exposes a lack of revenue diversification compared to competitors who have successfully built out wealth management, capital markets, or other fee-based business lines.

Strategically, Fulton Financial faces the classic challenges of a mid-sized regional bank. It lacks the vast scale and technology budget of money-center banks and larger super-regionals, which can make it difficult to compete on digital offerings and operational efficiency. At the same time, it faces intense competition from smaller, more nimble community banks that may have deeper local ties. This places FULT in a competitive middle ground where it must execute flawlessly on its relationship model while investing prudently in technology to remain relevant. Its future success will largely depend on its ability to drive organic loan growth in its mature markets and manage operating expenses effectively to improve profitability.

For investors, this positions Fulton Financial as a relatively low-risk, income-oriented holding rather than a growth-centric one. The stock's appeal lies in its dividend yield and its stability through economic cycles, a direct result of its conservative management style. However, those seeking robust capital appreciation or exposure to a bank with superior operational efficiency and a more dynamic growth strategy may find more compelling opportunities among its higher-performing regional competitors. FULT is a story of stability over spectacle, a positioning that has both clear benefits and tangible limitations.

  • M&T Bank Corporation

    MTB • NYSE MAIN MARKET

    M&T Bank Corporation represents a larger, more efficient, and more profitable regional bank when compared to Fulton Financial. With a significantly larger asset base and a more geographically diverse footprint, M&T benefits from economies of scale that FULT cannot match, leading to superior efficiency and profitability ratios. While both banks employ a conservative, credit-conscious approach, M&T has demonstrated a stronger ability to grow both organically and through successful acquisitions, such as its purchase of People's United Financial. Fulton, in contrast, remains a smaller, more geographically concentrated entity with a more limited growth profile.

    In Business & Moat, M&T possesses a clear advantage. Its brand is stronger across a wider Northeastern and Mid-Atlantic footprint, supported by a branch network of over 1,000 locations compared to FULT's roughly 200. This provides significant scale advantages, reflected in M&T's ~$680B in assets versus FULT's ~$27B. Switching costs are high for both, a hallmark of banking, but M&T's broader product suite in commercial banking and wealth management creates deeper, stickier relationships. M&T has a dominant deposit market share in key MSAs like Buffalo (#1) and Baltimore (#2), while FULT holds strong but smaller-scale positions in places like Lancaster, PA. Regulatory barriers are high and comparable for both. Overall, M&T is the winner on Business & Moat due to its vastly superior scale and stronger market position.

    Financially, M&T demonstrates superior performance. M&T's Net Interest Margin (NIM) recently stood at ~3.8%, generally higher than FULT's ~3.4%, indicating better profitability on its core lending operations. M&T is more profitable, with a Return on Average Equity (ROAE) of ~13.5% versus FULT's ~9.5%; M&T is better. M&T also operates more efficiently, with an efficiency ratio around 56% compared to FULT's less impressive 65%; M&T is better. Both banks are well-capitalized, with Common Equity Tier 1 (CET1) ratios well above regulatory minimums (both >10%), but M&T's larger capital base provides more flexibility. M&T's dividend yield is often comparable, but its lower payout ratio provides a greater safety cushion. The overall Financials winner is M&T, driven by superior profitability and efficiency.

    Looking at Past Performance, M&T has been a stronger performer over the long term. Over the last five years, M&T has delivered higher total shareholder return (TSR), though both stocks have faced volatility. M&T's revenue and EPS CAGR have outpaced FULT's, aided by its successful M&A strategy. For example, M&T's 5-year revenue growth has been in the high single digits annually, while FULT's has been in the low-to-mid single digits. In terms of risk, M&T has a long history of excellent credit management, with its net charge-off ratio consistently remaining among the lowest of its large regional peers, a record that is stronger than FULT's solid but less remarkable history. The overall Past Performance winner is M&T, thanks to superior growth and shareholder returns.

    For Future Growth, M&T has more diverse drivers. Its larger commercial and industrial (C&I) lending platform and extensive wealth management business provide multiple avenues for fee income growth that FULT lacks at a comparable scale. M&T's integration of People's United continues to offer cost-saving synergies and revenue opportunities in New England, a new growth market. FULT's growth is more constrained, relying primarily on incremental loan growth in its existing, slower-growing Mid-Atlantic markets. Analyst consensus typically projects higher long-term EPS growth for M&T than for FULT. The overall Growth outlook winner is M&T, due to its diversified revenue streams and M&A-driven expansion.

    In terms of Fair Value, FULT often trades at a discount to M&T, which is justified by its weaker performance metrics. FULT's Price-to-Tangible Book Value (P/TBV) ratio is typically around 1.1x-1.3x, while M&T often trades at a premium, closer to 1.6x-1.8x. M&T's higher valuation reflects its superior profitability (ROAE), stronger brand, and better growth prospects. While FULT might offer a slightly higher dividend yield at times (~4.5% vs M&T's ~3.8%), the premium for M&T is arguably warranted. From a risk-adjusted perspective, M&T is better value today, as its premium is justified by fundamentally stronger operations and returns.

    Winner: M&T Bank Corporation over Fulton Financial Corporation. M&T is fundamentally a higher-quality banking franchise across nearly every key metric. Its key strengths are its superior scale, which drives a better efficiency ratio (~56% vs FULT's ~65%), and much stronger profitability, evidenced by its ROAE of ~13.5% versus ~9.5% for FULT. M&T's notable weakness is the execution risk associated with large acquisitions, but it has a proven track record of managing this well. FULT's primary risk is its limited growth potential and operational inefficiency in an increasingly competitive market. The verdict is clear because M&T consistently translates its advantages into superior financial returns for shareholders.

  • Huntington Bancshares Incorporated

    HBAN • NASDAQ GLOBAL SELECT

    Huntington Bancshares is a significantly larger and more diversified regional bank than Fulton Financial, with a strong presence in the Midwest. Huntington's strategy emphasizes aggressive organic growth, digital innovation, and a 'Welcome' brand ethos that has resonated well with customers. This contrasts with Fulton's more traditional, geographically-focused community banking model. Huntington's larger scale allows for greater investment in technology and a broader product set, including robust wealth management and capital markets divisions, giving it a competitive edge over the smaller FULT.

    In Business & Moat, Huntington has a distinct advantage. Its brand is highly recognized across its core Midwest footprint, with ~1,000 branches versus FULT's ~200. This scale provides significant cost advantages, with Huntington managing ~$190B in assets compared to FULT's ~$27B. While switching costs are high for both, Huntington's integrated offerings and digital platforms likely create stickier customer relationships. Huntington also boasts a top-tier deposit share in key markets like Columbus and Cleveland. Regulatory barriers are high and similar for both. The winner for Business & Moat is Huntington, driven by its superior scale, brand strength, and broader service offerings.

    From a Financial Statement Analysis perspective, Huntington typically outperforms Fulton. Huntington's efficiency ratio hovers around 60%, which is better than FULT's ~65%, showcasing superior cost management. In terms of profitability, Huntington's Return on Average Equity (ROAE) is generally in the 12-14% range, significantly better than FULT's ~9.5%, meaning Huntington generates more profit for each dollar of shareholder equity. Both banks maintain strong capital levels with CET1 ratios >9.5%. While FULT sometimes offers a slightly higher dividend yield, Huntington's faster earnings growth supports more robust long-term dividend increases. The overall Financials winner is Huntington due to its stronger profitability and efficiency.

    Analyzing Past Performance, Huntington has a stronger track record of growth. Over the last five years, Huntington has consistently delivered higher revenue and loan growth than Fulton, partly driven by its successful acquisition of TCF Financial. This has translated into a superior 5-year EPS CAGR for Huntington. Total shareholder returns for HBAN have also generally outpaced FULT over multi-year periods. In terms of risk, both banks are relatively conservative lenders, but Huntington's larger size and diversification have historically provided more stable credit metrics through different economic cycles. The overall Past Performance winner is Huntington, based on its superior growth and shareholder returns.

    Looking at Future Growth, Huntington appears better positioned. The bank has stated goals for expanding its presence in commercial banking, vehicle finance, and payments, areas where it already has significant scale. Its focus on digital banking continues to attract new customers and deepen relationships. In contrast, Fulton's growth is largely tied to the economic health of its more mature Mid-Atlantic markets. Analysts' consensus estimates for long-term EPS growth for Huntington are typically higher than for Fulton, reflecting its more dynamic business model. The overall Growth outlook winner is Huntington, thanks to its diversified growth engines and digital strategy.

    Regarding Fair Value, Huntington often trades at a slight premium to Fulton, which is justified by its superior performance. Huntington's P/TBV ratio is typically in the 1.4x-1.6x range, compared to FULT's 1.1x-1.3x. The valuation difference reflects Huntington's higher ROAE and stronger growth prospects. An investor is paying more for a higher-quality asset. While Fulton might appear cheaper on a standalone basis, Huntington arguably offers better value when factoring in its growth and profitability advantages. The winner on better value today is Huntington, as its premium is well-supported by stronger fundamentals.

    Winner: Huntington Bancshares Incorporated over Fulton Financial Corporation. Huntington stands out as the superior banking institution due to its larger scale, better profitability, and clearer growth strategy. Its key strengths include a strong ROAE (~13% vs. FULT's ~9.5%) and a more efficient operation (~60% efficiency ratio vs. ~65%). A notable weakness for Huntington is its exposure to the cyclical auto lending market, which could pose risks in a downturn. FULT's primary risk is stagnation, as it struggles to generate growth beyond its core, slow-growing markets. The verdict is supported by Huntington's consistent ability to generate higher returns and grow faster than its smaller peer.

  • KeyCorp

    KEY • NYSE MAIN MARKET

    KeyCorp is a large, super-regional bank with a national footprint in targeted business lines like investment banking and commercial real estate, making it a much larger and more complex organization than Fulton Financial. While KeyCorp operates a regional bank network primarily in the Northeast and Pacific Northwest, its national platforms give it revenue sources and scale that FULT cannot access. KeyCorp's strategy involves leveraging its commercial expertise to drive growth, a different approach from Fulton's community-focused lending model. This makes KeyCorp more sensitive to capital markets activity but also provides higher potential returns.

    Comparing Business & Moat, KeyCorp holds a significant edge. Its brand, KeyBank, is nationally recognized in its targeted sectors. KeyCorp manages assets of ~$188B with around 1,000 branches, dwarfing FULT's ~$27B in assets and ~200 branches. This scale advantage is substantial. KeyCorp's moat is deepened by its specialized expertise in industries like healthcare, technology, and renewable energy, creating high switching costs for its large corporate clients. FULT's moat is based on local relationships, which is valuable but less scalable. Regulatory hurdles are high for both, but more complex for KeyCorp due to its investment banking arm. The winner for Business & Moat is KeyCorp due to its scale and specialized national businesses.

    In a Financial Statement Analysis, the comparison is nuanced but generally favors KeyCorp. KeyCorp's revenue is more diversified, with a substantial portion (~30%) coming from non-interest income, compared to FULT's more limited fee income streams (~15-20%). This makes KeyCorp's earnings potentially more stable across interest rate cycles. KeyCorp's ROAE is typically in the 10-12% range, which is better than FULT's ~9.5%. However, KeyCorp's efficiency ratio can sometimes be higher than peers due to the costs of its investment bank. Both banks are well-capitalized with CET1 ratios above 9.5%. The overall Financials winner is KeyCorp, primarily due to its diversified revenue and higher profitability.

    Regarding Past Performance, KeyCorp has shown stronger, albeit more volatile, growth. Its 5-year revenue CAGR has been stronger than FULT's, driven by both its core banking business and periodic strength in its capital markets division. Consequently, its EPS growth has also been higher over the last cycle. However, KeyCorp's stock performance can be more volatile, with larger drawdowns during periods of economic uncertainty due to its commercial real estate and capital markets exposure. FULT's performance has been slower but more stable. For investors prioritizing growth, KeyCorp has been the winner, but for risk-averse investors, FULT's stability has appeal. Overall Past Performance winner is KeyCorp, for delivering superior long-term growth.

    For Future Growth, KeyCorp has more levers to pull. Its national investment banking and asset management platforms offer significant growth opportunities that are independent of its regional banking footprint. The bank is also a leader in financing for renewable energy, a secular growth area. FULT's future growth is more narrowly focused on gaining market share in its existing local markets. Analyst growth expectations for KeyCorp are generally higher than for FULT, reflecting its broader opportunities. The overall Growth outlook winner is KeyCorp, given its multiple avenues for expansion.

    In terms of Fair Value, the market often values KeyCorp and Fulton similarly on metrics like P/TBV, typically in the 1.1x-1.4x range. However, given KeyCorp's higher profitability and better growth profile, its stock could be considered undervalued relative to FULT when it trades at a similar multiple. KeyCorp also typically offers a competitive or even superior dividend yield (~5.0% vs FULT's ~4.5%). The quality of KeyCorp's franchise appears higher, so at a similar valuation, it presents a more compelling proposition. The winner for better value today is KeyCorp, offering a superior business for a comparable price.

    Winner: KeyCorp over Fulton Financial Corporation. KeyCorp is the stronger entity, offering a blend of regional banking stability with the higher growth potential of national commercial and investment banking platforms. Its key strengths are its diversified revenue streams, with non-interest income making up ~30% of revenue, and higher profitability (ROAE ~11% vs. FULT's ~9.5%). KeyCorp's notable weakness is its higher sensitivity to economic cycles, particularly in its capital markets and commercial real estate businesses. FULT's main risk is its over-reliance on net interest income in a competitive, slow-growth region. The verdict is based on KeyCorp's superior ability to generate higher returns and its more numerous pathways to future growth.

  • Comerica Incorporated

    CMA • NYSE MAIN MARKET

    Comerica Incorporated is a unique regional bank with a strong focus on commercial lending across a diverse national footprint, with key markets in Texas, California, and Michigan. This business-centric model makes it fundamentally different from Fulton Financial's more traditional community banking approach, which balances commercial and retail customers. Comerica's loan portfolio is heavily weighted towards commercial and industrial (C&I) loans, making it highly sensitive to business investment cycles and interest rates, but also potentially more profitable during economic expansions.

    For Business & Moat, Comerica has a specialized advantage. Its brand is very strong within the national middle-market business community. With ~$79B in assets, it has significant scale over FULT's ~$27B. Comerica's moat comes from its deep expertise and long-standing relationships in specific industries, creating high switching costs for its commercial clients who rely on its tailored financial solutions. FULT's moat is built on local retail and small business relationships, which is a different, less specialized model. Regulatory barriers are high for both. The winner for Business & Moat is Comerica, due to its specialized, national commercial banking franchise.

    In a Financial Statement Analysis, Comerica's asset-sensitive balance sheet leads to highly variable but often superior results. In a rising rate environment, its NIM can expand significantly, often exceeding 3.5%, well above FULT's. This can drive its ROAE to 15% or higher, dwarfing FULT's ~9.5%. However, in a falling rate environment, its performance can suffer more than a traditional bank like FULT. Comerica's efficiency ratio is generally better than FULT's, often below 60%. Both maintain strong CET1 capital ratios (>10%). Comerica's financials are more powerful in favorable conditions. The overall Financials winner is Comerica for its higher peak profitability and better efficiency.

    Looking at Past Performance, Comerica's results have been more cyclical but have shown higher peaks. During periods of economic growth and rising interest rates, Comerica's revenue and EPS growth have significantly outpaced FULT's. This has led to periods of strong stock outperformance. However, its stock has also experienced greater volatility and larger drawdowns during economic scares or when interest rates are expected to fall. FULT's performance has been much more stable and predictable. The Past Performance winner is Comerica for investors with a higher risk tolerance seeking greater returns, as its total return over a full cycle has often been superior.

    Regarding Future Growth, Comerica's prospects are tied to the health of the U.S. business sector, particularly in its high-growth Texas and California markets. Its ability to attract and retain commercial deposits is a key driver. It also has opportunities to grow its wealth management business, which caters to its base of successful business owners. FULT's growth is more limited to the GDP growth of its Mid-Atlantic footprint. Analysts often project higher, though more volatile, long-term growth for Comerica. The overall Growth outlook winner is Comerica due to its exposure to more dynamic economic regions and business sectors.

    In Fair Value, Comerica often trades at a lower P/TBV multiple than FULT, typically around 1.0x-1.3x, reflecting the market's concern about its earnings volatility and interest rate sensitivity. This can present a significant value opportunity for investors who believe in the strength of the U.S. economy. Comerica's dividend yield is often very attractive, sometimes exceeding 5.5%. Given its much higher potential profitability (ROAE), trading at a similar or lower multiple than FULT makes it appear significantly cheaper. The winner for better value today is Comerica, as it offers a higher-return business for a discounted valuation.

    Winner: Comerica Incorporated over Fulton Financial Corporation. Comerica is the superior choice for investors comfortable with cyclicality, offering a much higher return potential. Its key strengths are its highly profitable commercial-centric model, which can produce an ROAE above 15% in favorable conditions, and its strong presence in high-growth states like Texas. Its main weakness is its significant earnings volatility tied to interest rate movements and the business cycle. FULT's risk is its persistent, low-grade mediocrity in growth and returns. The verdict is justified because Comerica's specialized model, while riskier, has demonstrated the ability to generate far superior returns for shareholders over the long term.

  • Zions Bancorporation, National Association

    ZION • NASDAQ GLOBAL SELECT

    Zions Bancorporation is a large regional bank with a unique holding company structure, operating a collection of distinct community bank brands across the Western and Southwestern U.S. This model allows it to maintain local branding and decision-making while benefiting from the scale of a large parent company. With a significant presence in high-growth states like Utah, Arizona, and Texas, Zions is more exposed to dynamic economic trends than Fulton Financial, which is concentrated in the more mature Mid-Atlantic. Zions' balance sheet is also notably asset-sensitive, making its earnings highly responsive to changes in interest rates.

    Analyzing Business & Moat, Zions has a strong position. Its portfolio of local brands (e.g., Amegy Bank in Texas, California Bank & Trust) fosters deep community ties, similar to FULT's model, but on a much larger scale. Zions manages ~$87B in assets, more than triple FULT's ~$27B. This provides Zions with superior economies of scale. Its moat is built on strong market share in several fast-growing metropolitan areas, such as Salt Lake City, where it is a dominant player. Switching costs are high for both. Regulatory barriers are comparable. The winner for Business & Moat is Zions, due to its larger scale and strategic presence in faster-growing markets.

    From a Financial Statement Analysis standpoint, Zions' performance is heavily influenced by interest rates, similar to Comerica. In rising rate environments, its NIM can expand dramatically, pushing its ROAE into the mid-teens (15%+), far surpassing FULT's steady ~9.5%. Conversely, its earnings are more vulnerable when rates fall. Zions has made significant strides in improving its efficiency ratio, bringing it down to the low 60s, making it competitive with and sometimes better than FULT's ~65%. Both are well-capitalized with CET1 ratios >10%. Zions' higher potential profitability makes it the winner. The overall Financials winner is Zions for its superior earnings power in the right environment.

    In Past Performance, Zions has exhibited more volatility but also stronger growth than Fulton. Over the past five years, Zions' revenue and EPS growth have been more robust, benefiting from favorable rate cycles and the strong economic performance of its geographic footprint. This has generally translated into better total shareholder returns for ZION compared to FULT over a full economic cycle, although ZION's stock also experiences deeper drawdowns during periods of market stress. FULT's performance is characterized by low-beta stability. The Past Performance winner is Zions, as it has rewarded long-term investors with greater capital appreciation.

    Looking at Future Growth, Zions is better positioned. Its operations are concentrated in some of the fastest-growing states in the U.S., providing a strong demographic and economic tailwind for loan and deposit growth. The bank is also investing heavily in technology to unify its various bank platforms and improve efficiency, which could be a source of future margin improvement. FULT's growth is constrained by the slower-growing nature of its markets. Analyst consensus typically forecasts higher long-term growth for Zions. The overall Growth outlook winner is Zions due to its superior geographic footprint.

    Regarding Fair Value, the market often penalizes Zions for its interest rate sensitivity and a history of credit issues during the 2008 financial crisis, causing it to trade at a discount to peers. Its P/TBV multiple is frequently in the 1.2x-1.5x range, often not much higher than FULT's despite its superior profitability and growth prospects. This suggests a potential mispricing. With a competitive dividend yield and a much higher potential ROAE, Zions often appears to be a better value. The winner for better value today is Zions, offering a higher-growth franchise for a reasonable valuation.

    Winner: Zions Bancorporation over Fulton Financial Corporation. Zions is the more dynamic and higher-potential investment. Its key strengths are its exposure to high-growth Western U.S. markets and an asset-sensitive balance sheet that can generate a powerful ROAE of over 15% in rising rate environments. A notable weakness is its earnings volatility and a perceived higher credit risk profile by some investors, stemming from past cycles. FULT's primary risk is simply being left behind, with lackluster growth and profitability. The verdict is clear because Zions offers investors exposure to superior economic growth and a much higher ceiling on financial returns.

  • Commerce Bancshares, Inc.

    CBSH • NASDAQ GLOBAL SELECT

    Commerce Bancshares is a super-community bank headquartered in Missouri, known for its extremely conservative management, pristine credit quality, and highly stable performance through all economic cycles. It operates a model focused on long-term relationships and risk aversion, similar in philosophy to Fulton Financial but executed with greater consistency and superior results. Commerce has a strong presence in the Midwest and has built a valuable national payments business, which provides significant, stable fee income—a key differentiator from FULT.

    In Business & Moat, Commerce is a clear winner. Its brand is synonymous with stability and trust in its core markets, where it often holds a leading deposit market share (e.g., #1 in Kansas City). With assets of ~$31B, it is slightly larger than FULT but operates with a much stronger moat. This moat is reinforced by its corporate payments and trust businesses, which generate nearly 40% of its revenue from fees and create very sticky, high-margin customer relationships. FULT's fee income is much lower (~15-20%). Switching costs are high for both, but Commerce's integrated commercial services make them even higher. The winner for Business & Moat is Commerce, due to its diversified revenue and stronger competitive positioning.

    From a Financial Statement Analysis perspective, Commerce is one of the highest-quality banks in the industry. It consistently delivers an ROAE in the 13-15% range, significantly outperforming FULT's ~9.5%. Its efficiency ratio is excellent, often below 60%, compared to FULT's ~65%. Commerce is famous for its fortress balance sheet, maintaining exceptional credit quality with a net charge-off ratio that is consistently near zero and among the lowest in the nation. Both banks are well-capitalized, but Commerce's asset quality is in a class of its own. The overall Financials winner is Commerce, by a wide margin, due to its elite profitability and rock-solid balance sheet.

    Analyzing Past Performance, Commerce has a long and distinguished history of delivering consistent, low-volatility growth. Over the last decade, it has compounded shareholder value at an attractive rate with significantly less volatility than most banking peers. Its revenue and EPS growth have been steady and predictable, outpacing FULT's more modest results. Commerce's total shareholder return has been superior over almost any long-term period when adjusted for risk. Its stock performance is a testament to its quality-first approach. The overall Past Performance winner is Commerce, for its exceptional track record of consistent, risk-adjusted returns.

    For Future Growth, Commerce's prospects are solid, driven by the continued expansion of its national fee-based businesses, particularly in payments and wealth management. While its core banking franchise in the Midwest is in a slow-growth region (similar to FULT's), its fee businesses provide a distinct and scalable growth engine. FULT lacks a comparable growth driver. Therefore, Commerce has a clearer path to sustaining above-average growth. The overall Growth outlook winner is Commerce, thanks to its valuable fee-income platforms.

    When it comes to Fair Value, Commerce almost always trades at a significant premium to other regional banks, and especially to FULT. Its P/TBV ratio can often be 2.0x or higher, compared to FULT's 1.1x-1.3x. This is a classic 'quality premium'. The market recognizes and pays for Commerce's superior profitability, pristine balance sheet, and stable growth. While FULT is objectively 'cheaper', it is a lower-quality business. For long-term investors, paying the premium for Commerce has historically been the correct decision. The winner for better value is arguably Commerce, as its high price is justified by its exceptional quality and durable competitive advantages.

    Winner: Commerce Bancshares, Inc. over Fulton Financial Corporation. Commerce is an unequivocally superior banking institution, representing a best-in-class example of conservative, profitable banking. Its key strengths are its stellar profitability (ROAE ~14% vs. FULT's ~9.5%) and its highly diversified revenue stream, with fee income at nearly 40% of the total. Commerce has no notable weaknesses, though its conservative nature means it will never be the fastest grower. FULT's primary risk is its inability to generate returns that are competitive with top-tier peers. The verdict is overwhelmingly in favor of Commerce, as it demonstrates how a conservative banking model can be executed to produce elite, long-term results.

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Detailed Analysis

Does Fulton Financial Corporation Have a Strong Business Model and Competitive Moat?

2/5

Fulton Financial operates a traditional community banking model focused on the Mid-Atlantic region, building its business on local relationships. Its primary strength lies in a sticky deposit base gathered through a dense branch network, which provides stable, albeit increasingly costly, funding. However, the company's heavy reliance on net interest income and a less-diversified fee structure compared to peers create vulnerabilities to interest rate fluctuations. The business model lacks a wide moat, with its competitive advantages being localized and susceptible to competition from larger banks. For investors, the takeaway is mixed; Fulton offers stability rooted in its community focus but may lack the dynamism and diversified revenue streams of higher-performing regional banks.

  • Fee Income Balance

    Fail

    Fulton's revenue is heavily weighted towards net interest income, with its fee-based income streams being less developed than peers, creating a vulnerability to interest rate changes.

    Noninterest income, or fee income, is crucial for revenue stability when lending margins are tight. In Q1 2024, Fulton's noninterest income was approximately 17.8% of its total revenue. This is BELOW the average for regional banks, which typically aim for a 20% to 25% mix. The largest components are wealth management fees ($13.2 million in Q1 2024) and service charges. While wealth management is a quality, recurring fee source, the bank's other fee businesses, like mortgage banking and card income, are not large enough to meaningfully offset volatility in its core lending business. This heavy reliance on interest-earning activities means Fulton's earnings are more sensitive to fluctuations in interest rates than a more balanced competitor.

  • Deposit Customer Mix

    Pass

    Fulton appears to have a well-diversified mix of consumer and business deposits, which provides stability and avoids risky concentrations in a single depositor type.

    Fulton Financial serves a broad customer base, including consumers, small to medium-sized businesses, and municipalities. The bank does not have a dangerous over-reliance on any single source of funding, such as large corporate depositors or volatile brokered deposits. Brokered deposits, which are often less stable, are kept at manageable levels within its funding mix. The bank's focus on granular, relationship-based deposits from local customers and businesses creates a stable foundation. This diversification is a key strength, as it insulates the bank from sector-specific shocks or the flight of a few large depositors. While specific percentages for retail vs. small business deposits are not always disclosed, the overall composition of its balance sheet reflects a healthy mix consistent with its community banking model.

  • Niche Lending Focus

    Fail

    While Fulton is a capable lender to small businesses and consumers in its region, it lacks a distinct, specialized lending niche that would provide a strong competitive advantage or superior pricing power.

    Fulton operates as a generalist community bank, with its loan book diversified across commercial real estate (36%), commercial & industrial (24%), residential real estate (23%), and consumer loans (17%). While it has expertise in areas like owner-occupied commercial real estate, which comprises a significant portion of its CRE portfolio, it doesn't possess a dominant or highly specialized franchise in a defensible niche like SBA lending or agricultural banking that sets it apart from competitors. Its lending strategy is fundamentally tied to the general economic health of its Mid-Atlantic footprint. Without a specialized niche, Fulton competes primarily on service and relationships rather than unique expertise, which can limit its ability to achieve premium pricing and makes it more susceptible to competition from other generalist banks in its markets.

  • Local Deposit Stickiness

    Fail

    The bank's deposit base is becoming more expensive and has a lower mix of noninterest-bearing accounts than peers, indicating a weakening of its traditionally low-cost funding advantage.

    A bank's strength often comes from a stable, low-cost deposit base. As of Q1 2024, Fulton's noninterest-bearing deposits comprised 22% of total deposits. This is BELOW the regional bank average, which often sits in the 25% to 30% range, meaning Fulton relies more on deposits that require it to pay interest. Consequently, its cost of total deposits has risen to 2.22%, which is largely IN LINE with peers but represents a significant increase from prior years, eroding its margin advantage. Furthermore, an estimated 31% of its deposits were uninsured at the end of 2023, which is also IN LINE with many regional banks but still represents a risk of potential outflows if depositor confidence wanes. The combination of a lower mix of 'free' deposits and rising funding costs points to a less sticky and less advantageous deposit franchise than is ideal.

  • Branch Network Advantage

    Pass

    Fulton's dense branch network in its core Mid-Atlantic markets provides a key advantage in gathering local deposits, though its deposits per branch are not at the top-tier of efficiency.

    Fulton Financial maintains a significant physical presence with approximately 200 branches concentrated in Pennsylvania, Maryland, Delaware, New Jersey, and Virginia. This density in its core markets is the foundation of its relationship-based banking model, allowing it to effectively serve local communities and small businesses that value in-person service. This network is a competitive advantage for gathering core deposits. However, a key metric of efficiency, deposits per branch, at roughly $111 million ($22.2 billion in deposits / ~200 branches), is respectable but not market-leading when compared to larger, more efficient regional banks that can exceed $150 million per branch. While Fulton engages in ongoing branch optimization, its reliance on a physical footprint in an increasingly digital world presents a long-term operational cost challenge. The strength is in its local saturation, but the lack of outstanding efficiency per location warrants a conservative assessment.

How Strong Are Fulton Financial Corporation's Financial Statements?

3/5

Fulton Financial's recent financial statements present a mixed picture. The bank demonstrates solid operational efficiency with an efficiency ratio around 59% and maintains healthy liquidity, with a loan-to-deposit ratio of 89.9%. However, its profitability is under pressure from slowing net interest income growth, which fell to just 2.4% in the most recent quarter. Furthermore, significant unrealized losses on its investment portfolio are weighing on its tangible equity. The investor takeaway is mixed, as disciplined cost control and adequate reserves are offset by clear headwinds to core earnings and balance sheet sensitivity to interest rates.

  • Capital and Liquidity Strength

    Pass

    Fulton maintains solid liquidity with a healthy loan-to-deposit ratio, but its tangible capital levels are average, providing an adequate but not exceptional buffer.

    The bank's capital and liquidity position is a tale of two metrics. On the liquidity side, Fulton is strong. Its loans-to-deposits ratio was 89.9% as of Q3 2025 ($23,665M in loans vs. $26,332M in deposits), which is squarely in the healthy 80-90% range for regional banks and indicates it funds its lending primarily through its core deposit base. However, its capital position is less robust. The tangible common equity to total assets ratio was 8.1% in the latest quarter ($2,602M tangible equity / $31,995M total assets). This ratio is considered average for the industry, where a figure above 8% is acceptable, but it does not provide a substantial cushion compared to more highly capitalized peers. Important metrics like the CET1 ratio and the level of uninsured deposits were not provided, which prevents a complete analysis of its resilience in a stress scenario.

  • Credit Loss Readiness

    Pass

    The bank appears well-prepared for potential credit issues, maintaining a loan loss allowance that is a healthy percentage of its total loan book.

    Fulton appears to be managing credit risk prudently by maintaining strong reserves. As of Q3 2025, its allowance for credit losses stood at $376.26M against $24,041M in gross loans, yielding an allowance-to-loan ratio of 1.56%. This level of reserves is solid and likely above the average for its peer group, indicating a conservative approach to potential defaults. The bank has continued to add to these reserves, with a provisionForLoanLosses of $10.25M in the most recent quarter. While this proactive reserving is a key strength, the analysis is limited by the absence of data on nonperforming loans (NPLs) and net charge-offs. Without knowing the current level of delinquent loans, it is difficult to judge the true adequacy of the reserves, but the high coverage ratio itself is a strong positive signal.

  • Interest Rate Sensitivity

    Fail

    The bank's balance sheet shows significant sensitivity to interest rates, with large unrealized losses on its investment portfolio reducing tangible equity and financial flexibility.

    Fulton's exposure to interest rate risk is a significant concern. The balance sheet for Q2 2025 reported -$271.67M in 'comprehensiveIncomeAndOther', which primarily reflects unrealized losses on its investment securities portfolio. This loss represents approximately 10.8% of the bank's tangible book value of $2,513M, a material impact that is well below the industry ideal. These losses, often referred to as Accumulated Other Comprehensive Income (AOCI), arise when the market value of fixed-rate bonds falls as interest rates rise. While these losses are only on paper unless the securities are sold, they directly reduce the bank's tangible equity, a key measure of its capital strength. This weakness highlights a mismatch between the bank's assets and the current rate environment, creating a drag on its book value and limiting its ability to reposition the balance sheet without realizing losses.

  • Net Interest Margin Quality

    Fail

    The bank's core profitability is under pressure, as evidenced by a sharp slowdown in net interest income growth, signaling that rising funding costs are squeezing margins.

    Fulton's net interest income (NII), the primary source of earnings for a bank, is facing significant headwinds. Year-over-year NII growth decelerated sharply to just 2.4% in Q3 2025, a steep drop from 5.46% in Q2 2025 and 12.41% for the full fiscal year 2024. This trend suggests that the bank's funding costs (interest paid on deposits) are rising faster than the income it earns on its loans and investments, leading to net interest margin (NIM) compression. In Q3 2025, total interest expense of $146.81M consumed a substantial portion of the $411.01M in total interest income. This marked a slight sequential improvement but the overall year-over-year trend is negative. This slowdown in core earnings power is a critical weakness, as sustained margin pressure will make it difficult to grow net income.

  • Efficiency Ratio Discipline

    Pass

    Fulton demonstrates strong cost discipline, with an efficiency ratio that is better than the industry benchmark, which helps support its bottom-line profitability.

    The bank's ability to control costs is a clear strength. The efficiency ratio, a key measure of a bank's overhead, was calculated at 58.6% for Q3 2025 ($196.07M in noninterest expense divided by $334.61M in revenue). This is a strong result, as it is below the 60% level often considered the benchmark for an efficiently run regional bank. This performance was consistent with the prior quarter's 59.5%. This discipline is crucial for protecting profitability, especially in an environment where revenue growth from net interest income is slowing. By keeping noninterest expenses in check, management ensures that more of each revenue dollar flows through to pre-tax profit.

How Has Fulton Financial Corporation Performed Historically?

2/5

Fulton Financial's past performance presents a mixed but leaning negative picture for investors. The bank has demonstrated solid growth in its loan and deposit base and has been a reliable dividend grower, with a 5-year dividend per share CAGR of 7.3%. However, this is overshadowed by significant weaknesses, including declining earnings per share over the last two years and a high efficiency ratio of 65.7% in fiscal 2024, indicating poor cost control compared to more efficient peers. Profitability, with a return on equity around 9.7%, consistently lags stronger competitors. The investor takeaway is mixed due to the conflict between shareholder-friendly dividends and deteriorating core profitability.

  • Loans and Deposits History

    Pass

    Fulton has achieved solid loan and deposit growth over the last three years, but rapid loan expansion has pushed its loan-to-deposit ratio to high levels, indicating potential funding pressure.

    Over the past several years, Fulton has successfully expanded its core business. From fiscal 2021 to 2024, the bank's gross loans grew at a strong compound annual rate of 9.5%, reaching $24.1 billion. Over the same period, total deposits grew at a respectable 6.6% to $26.1 billion. This demonstrates the bank's ability to compete for business in its operating footprint.

    A point of concern is the bank's balance sheet management. Because loan growth outpaced deposit growth, the loan-to-deposit ratio climbed from a comfortable 85.0% in 2021 to a very high 99.5% in 2023, before settling at 92.2% in 2024. A ratio approaching 100% can be a red flag for regulators and investors, as it suggests the bank has less liquid funding to cover its loans and may need to rely on more expensive wholesale funding. While the growth itself is positive, the aggressive pace has introduced a degree of risk into the funding profile.

  • NIM and Efficiency Trends

    Fail

    While the bank has grown its net interest income, its cost control is poor, as evidenced by a high and worsening efficiency ratio that is uncompetitive with peers.

    Fulton has successfully grown its net interest income (the profit made from lending), which increased every year from $629 million in 2020 to $960 million in 2024. This growth reflects a larger loan portfolio and the benefit of a rising interest rate environment. This is a positive indicator of the bank's core revenue-generating ability.

    However, this top-line growth has not translated into operational efficiency. The bank's efficiency ratio, which measures non-interest expenses as a percentage of total revenue, has deteriorated. After improving to a low of 61.8% in 2022, it jumped back up to 65.7% in 2024. An efficiency ratio in the mid-60s is considered high for a regional bank and compares unfavorably to peers like Huntington (~60%) and M&T (~56%). This indicates that Fulton's expense growth is outpacing its revenue growth, signaling poor cost discipline and a lack of operating leverage.

  • EPS Growth Track

    Fail

    Fulton's earnings per share (EPS) growth has been poor, with a negative trend over the last three years and profitability that significantly trails its stronger peers.

    The bank's earnings record is a major weakness. After a strong post-pandemic recovery in 2021, Fulton's EPS has declined for two consecutive years, falling from $1.69 in 2022 to $1.59 in 2024. The 3-year compound annual growth rate (CAGR) for EPS from fiscal 2021 to 2024 is a negative -0.8%. This lack of earnings momentum is a critical issue for investors looking for growth.

    This weak performance is reflected in the bank's profitability. The average Return on Equity (ROE) over the last three years was approximately 10.4%, with the most recent year dipping to 9.7%. This is substantially below the performance of nearly all its listed competitors, who consistently generate ROEs in the 12% to 15% range. An ROE below 10% is often considered the minimum acceptable level for a bank to cover its cost of capital, placing Fulton in the category of a chronic underperformer.

  • Credit Metrics Stability

    Pass

    The bank's credit management appears stable and prudent, with provisions for loan losses and reserve levels adjusting appropriately to economic conditions and loan growth.

    Fulton's credit performance has been stable over the analysis period. The bank significantly increased its provision for loan losses to $76.9 million in 2020 amid pandemic uncertainty. This was followed by a net release of reserves in 2021 as economic conditions improved. Since then, provisions have steadily increased each year, reaching $71.6 million in 2024, reflecting a prudent approach to reserving against a larger loan portfolio and a more uncertain economic outlook. The allowance for loan losses as a percentage of gross loans has remained in a stable range, ending 2024 at 1.57%, up from 1.33% in 2022. This demonstrates that the bank is actively managing its reserves to stay ahead of potential credit issues. While the competitor analysis suggests peers like M&T Bank have a stronger long-term credit record, Fulton's performance over the last five years shows no signs of significant underwriting issues.

  • Dividends and Buybacks Record

    Fail

    The bank has a strong record of consistent dividend growth, but shareholder returns have been undermined by a rising share count over the last five years.

    Fulton Financial has a commendable history of increasing its dividend, a key attraction for many income-focused bank investors. Dividends per share grew from $0.52 in 2020 to $0.69 in 2024, representing a compound annual growth rate (CAGR) of 7.3%. The payout ratio has remained sustainable, generally staying in a healthy 40% to 50% range. The company also engages in share repurchases, buying back $30.35 million in 2024 and $77.06 million in 2023.

    However, a significant weakness is the net increase in shares outstanding. The total common shares outstanding grew from 162.35 million at the end of fiscal 2020 to 182.09 million by year-end 2024, an increase of 12.2%. This dilution, likely from acquisitions and stock-based compensation, has offset the benefits of buybacks and means that each share represents a smaller piece of the company. While the dividend is reliable, the overall capital return policy has not effectively enhanced shareholder value on a per-share basis.

What Are Fulton Financial Corporation's Future Growth Prospects?

1/5

Fulton Financial's future growth is expected to be slow and stable, closely tracking the modest economic expansion of its Mid-Atlantic footprint. The bank benefits from its established community presence, which supports steady loan demand, but faces significant headwinds from intense competition and persistent pressure on its net interest margin. Compared to peers with more diversified fee income streams or operations in higher-growth regions, Fulton's potential for expansion appears limited. The investor takeaway is mixed; while the bank offers stability, it lacks clear catalysts for accelerated earnings growth over the next 3-5 years.

  • Loan Growth Outlook

    Pass

    Management guides for low single-digit loan growth, reflecting a realistic outlook on the competitive lending environment and stable but slow-growing economy in its core markets.

    Fulton's loan growth guidance is typically in the low-to-mid single digits, which is consistent with the expected nominal GDP growth in its Mid-Atlantic footprint. This forecast reflects a cautious but stable demand environment. While high interest rates are a headwind for new originations, the bank's focus on established commercial relationships provides a solid foundation for continued, albeit modest, loan portfolio expansion. This conservative guidance is prudent and achievable, indicating stability in its core business rather than rapid expansion.

  • Capital and M&A Plans

    Fail

    The company maintains strong capital levels and has a history of modest buybacks, but it has not engaged in significant M&A, limiting a key potential growth driver for regional banks.

    Fulton's capital position is solid, with a CET1 ratio comfortably above regulatory requirements, allowing for consistent dividends and periodic share buybacks. However, the bank has not been an active acquirer in recent years. In the consolidating regional banking landscape, strategic M&A is a primary tool for accelerating growth in assets, deposits, and earnings per share. The absence of a clear M&A strategy or recent deals suggests future growth will be primarily organic, which is likely to be slow in its mature markets, putting it at a disadvantage compared to more acquisitive peers.

  • Branch and Digital Plans

    Fail

    Fulton is slowly optimizing its physical footprint but lacks aggressive digital growth targets or major cost-saving announcements, suggesting an incremental, not transformational, approach to efficiency.

    Fulton continues to modestly consolidate its branch network, a necessary step in an increasingly digital world. However, the company has not articulated a large-scale cost savings program or ambitious targets for digital user growth that would signal a major strategic shift. With deposits per branch around $111 million, there is room for efficiency gains compared to top-tier peers who exceed $150 million. The lack of clear, aggressive public targets for either cost saves or digital adoption suggests a cautious, follower-type strategy rather than a leadership position in operational efficiency.

  • NIM Outlook and Repricing

    Fail

    Management expects continued pressure on its Net Interest Margin (NIM) as rising deposit and funding costs are outpacing the increase in asset yields, signaling a headwind for near-term profitability.

    Fulton's management has explicitly guided for NIM compression in the current interest rate cycle. The bank's cost of deposits has risen sharply to 2.22%, and with a lower-than-average share of noninterest-bearing deposits (22%), it is particularly sensitive to funding cost pressures. While a portion of its loan book is variable-rate, the repricing of these assets is not expected to fully offset the increase in funding costs in the near term. This pressure on its primary profitability metric is a significant headwind for earnings growth.

  • Fee Income Growth Drivers

    Fail

    Fulton's plan to grow fee income is a stated priority, but its current contribution to revenue remains below peer averages, and specific, ambitious growth targets are not clearly communicated.

    Management frequently highlights the importance of growing noninterest income to diversify revenue, with wealth management being a key focus. However, at under 18% of total revenue, the fee income business lacks the scale to meaningfully offset volatility in net interest income, falling short of the 20-25% level seen at many peer banks. The bank has not provided specific, aggressive AUM growth targets or bold goals for expanding treasury or card services. Without these clear targets and a demonstrated ability to rapidly grow these businesses, the reliance on spread income will likely persist.

Is Fulton Financial Corporation Fairly Valued?

4/5

Fulton Financial Corporation (FULT) appears to be fairly valued, trading at a slight discount to peers on an earnings basis but in line with its book value. Key strengths include a low Price-to-Earnings ratio of 9.43 and a robust 4.00% dividend yield, suggesting good value and income potential. However, the stock's price is in the lower half of its 52-week range with no clear near-term catalysts for significant growth. The overall takeaway for investors is neutral; FULT is a reasonably priced hold for income but does not present a compelling undervaluation opportunity for capital appreciation.

  • Price to Tangible Book

    Pass

    The company is trading at a reasonable valuation relative to its tangible net worth, aligning well with its profitability.

    For banks, the Price-to-Tangible Book Value (P/TBV) is a critical metric because it compares the market price to the hard assets of the company. FULT's P/TBV is 1.25x (based on a price of $18.02 and a tangible book value per share of $14.39). Its Price-to-Book (P/B) ratio is 1.01. A P/B ratio close to 1.0x is often considered fair value for a bank. This valuation is supported by the bank's Return on Equity (ROE) of 11.92%. Generally, a bank that can generate a double-digit return on its equity deserves to trade at or above its book value. Since FULT's valuation is in line with its tangible assets and justified by its profitability, it passes this check.

  • ROE to P/B Alignment

    Pass

    The stock's Price-to-Book multiple is well-supported by its solid Return on Equity, indicating a fair alignment between valuation and profitability.

    A bank's P/B ratio should be justified by its ability to generate profits from its equity base, a measure known as Return on Equity (ROE). FULT currently has an ROE of 11.92%. For context, global banks are expected to average an ROE of around 11.5% to 12%. With a P/B ratio of 1.01, FULT is trading at a multiple that is appropriate for a bank generating returns in this range. The current 10-Year Treasury yield is approximately 4.02%. In a higher interest rate environment, a bank that can sustain a high ROE is particularly valuable. Since FULT’s P/B ratio is aligned with its strong profitability, this factor passes.

  • P/E and Growth Check

    Pass

    The stock's low Price-to-Earnings ratio appears attractive, as it is below the industry average and supported by expectations of continued earnings.

    With a trailing P/E ratio of 9.43 and a forward P/E of 9.01, FULT trades at a discount to the regional banking industry average, which is typically in the 11x to 13x range. A lower P/E ratio can suggest that a stock is undervalued relative to its earnings power. The fact that the forward P/E is lower than the trailing P/E implies that analysts expect earnings to grow in the coming year. While specific multi-year growth forecasts are not provided, this modest expectation of growth, combined with the low current multiple, makes the valuation on an earnings basis look compelling.

  • Income and Buyback Yield

    Fail

    The stock offers a strong dividend yield, but shareholder dilution from issuing new shares detracts from the total capital return.

    FULT provides a healthy dividend yield of 4.00%, which is an attractive feature for income-focused investors. The dividend payout ratio is a conservative 37.67% of earnings, indicating that the dividend is well-covered and has room to grow. However, the company's capital return profile is weakened by its recent share issuance. The "buyback yield dilution" stands at -6.41%, meaning the number of shares outstanding has increased. This dilution reduces each shareholder's ownership stake and can be a drag on earnings per share growth over time. While the dividend is strong, the lack of share repurchases and ongoing dilution prevent this factor from passing.

  • Relative Valuation Snapshot

    Pass

    Compared to its peers, FULT offers an attractive combination of a lower-than-average P/E ratio and a higher-than-average dividend yield.

    FULT presents a compelling case on a relative basis. Its TTM P/E ratio of 9.43 is below the industry average of roughly 11.7x to 12.7x. Furthermore, its dividend yield of 4.00% is significantly higher than the peer average of approximately 2.29%. The stock also exhibits lower volatility than the market, with a beta of 0.84. The stock is currently trading in the lower half of its 52-week range ($14.33 - $22.49), suggesting it has not been caught up in market hype. This combination of a cheaper earnings multiple, a superior dividend yield, and lower volatility makes it look attractive compared to many of its regional banking peers.

Detailed Future Risks

The primary macroeconomic challenge for Fulton is the persistent uncertainty around interest rates. A 'higher-for-longer' rate environment directly pressures the bank's net interest margin (NIM)—the difference between what it earns on loans and pays on deposits. As funding costs rise to retain depositors seeking better yields, Fulton's profitability gets squeezed. Looking ahead to 2025, a potential economic slowdown or recession poses a significant threat. Such a downturn would likely lead to an increase in loan defaults, particularly within its commercial loan book, forcing the bank to set aside more capital for credit losses and hurting its bottom line.

Within the banking industry, Fulton confronts fierce competition and a tougher regulatory landscape. The battle for low-cost deposits has intensified, with customers increasingly moving cash to higher-yielding alternatives offered by large national banks and online financial firms. This ongoing 'deposit migration' forces Fulton to either pay more for funding or risk losing its deposit base, both of which erode profitability. Additionally, regulators have increased their scrutiny of regional banks since the failures in 2023. Fulton may face stricter capital and liquidity requirements in the future, which could increase compliance costs and potentially limit its ability to return capital to shareholders through dividends and stock buybacks.

A key company-specific risk lies in Fulton's significant concentration in commercial real estate (CRE) loans. While the portfolio is geographically diversified within its Mid-Atlantic footprint, exposure to challenged sectors like office and retail remains a concern. The major forward-looking risk is the 'refinancing wall,' where CRE loans issued at low rates years ago are now coming due and must be refinanced at much higher rates, increasing the risk of default for borrowers. Furthermore, Fulton's performance is intrinsically linked to the economic health of its core markets, such as Pennsylvania and Maryland. Any localized economic downturn in this region would impact loan demand and credit quality more severely than it would for a nationally diversified bank, posing a direct threat to its earnings stability.

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Current Price
19.32
52 Week Range
14.33 - 21.40
Market Cap
3.54B
EPS (Diluted TTM)
1.91
P/E Ratio
10.22
Forward P/E
9.80
Avg Volume (3M)
N/A
Day Volume
538,512
Total Revenue (TTM)
1.23B
Net Income (TTM)
351.01M
Annual Dividend
--
Dividend Yield
--